01
Brand visibility
Available Mustang Dark Horse R branding and partner recognition around a full professional race program.
2027 Mustang Challenge Partnership
BUILT TO RACE. BUILT TO DELIVER.
This is more than space on a race car. It is a season-long platform where bold brands earn attention, strengthen relationships and share the pursuit of performance across six premier race weekends.
6Premier race weekends
500+Horsepower
1Season primary opportunity
Our partners
BACKED BY BOLD BRANDS.
Building excellence on and off the track.
Racing with
AUTOMATIC RACING.
Twenty-five years of professional sports car racing experience running the Ford Mustang Dark Horse R program across all six 2027 race weekends.
The commercial advantage
MORE THAN A LOGO.
Rob Pellosie and Automatic Racing give partners a living platform: a purpose-built Ford Mustang Dark Horse R, premium race-weekend access and a story your audience can follow all season.
02
Client experience
Bring customers, prospects or employees into the energy of an IMSA-sanctioned race weekend.
03
Content engine
Race-weekend photography, branded-car imagery and social content built to work beyond the circuit.
Proof of attention
AUDIENCE AT FULL THROTTLE.
Digital views
Two surprise 2026 Roar test-session streams
Sebring attendance
Record 2026 race-weekend attendance
Average views
Per public 2026 YouTube race broadcast
IMSA digital views
January 2025 Roar and Rolex 24 period
Public audience figures are sourced from IMSA YouTube and Sebring International Raceway. Peacock and IMSA.TV audiences are not included in the YouTube average.
Partnership inventory
CHOOSE YOUR GRID POSITION.
Own the full season or target the race weekends and markets that matter most to your company.
One premier season platform
Season-long Primary
- Premier presence across all six weekends
- Premier available car branding
- Up to 6 invited guests per event*
- Enhanced team and paddock experience
- Dedicated content and race photography
One available per weekend
Per-event Primary
- Premier available car branding
- Up to 6 invited guests*
- Enhanced team and paddock experience
- Dedicated content and race photography
Three available per weekend
Per-event Major
- Significant available car branding
- Up to 4 invited guests*
- Team and paddock experience
- Partner content
Small group built to fit
Per-event Associate
- Available car branding
- Up to 2 invited guests*
- Meet the team and see the car
- Race-weekend recognition
*All credentials and access are subject to IMSA, venue and Mustang Challenge rules, availability and approval.
2027 Mustang Challenge
SIX WEEKENDS. ONE STORY.
Jan 22–2401
Daytona
Roar Before the 24
Mar 17–2002
Sebring
12 Hours of Sebring
Apr 30–May 203
Laguna Seca
Monterey, California
Aug 20–2204
Virginia Int'l Raceway
Alton, Virginia
Sep 10–1205
Circuit of the Americas
Lone Star Le Mans
Oct 6–906
Road Atlanta
Petit Le Mans
YOUR BRAND. OUR PROGRAM. LET'S MOVE.
Build a tailor-made mix of visibility, client entertainment and content around your company's goals.
