Jan 22–24
Daytona
Roar Before the 24
2027 Season
Put your brand inside the program.
Mustang Challenge Partnership OpportunityFull-Season & Individual Weekend PartnershipsIMSA-Sanctioned North American SeriesSix Premier Road-Racing Weekends
Proudly sponsored by
Racing with
AUTOMATIC RACING.
Twenty-five years of professional sports car racing experience running the Ford Mustang Dark Horse R program across the 2027 season.
The Opportunity
IMSA-sanctioned Mustang Challenge North America.
A flexible partnership platform built around the full 2027 Mustang Challenge North America season.
Competing with Automatic Racing in the IMSA-sanctioned Mustang Challenge, Rob Pellosie offers partners a season-long program or targeted individual race weekends in the purpose-built, 500+ horsepower Mustang Dark Horse R.
500+Horsepower
2Races per weekend
FullSeason or select events
Why it matters
A full-season partnership creates repeated visibility across premier North American circuits, while individual weekends let partners target specific markets, hospitality opportunities and content moments.
2027 Series Schedule
Mar 17–20
Sebring
12 Hours of Sebring
Apr 30–May 2
Laguna Seca
Monterey, California
Aug 20–22
Virginia Int'l Raceway
Alton, Virginia
Sep 10–12
Circuit of the Americas
Lone Star Le Mans
Oct 6–9
Road Atlanta
Petit Le Mans
Six premier North American race weekends
Mustang Challenge
Powerful exposure. Passionate fans. Proven growth.
Multi-platform reach that delivers measurable value for partners.
410K+Digital views
Generated by two surprise live test-session streams during the 2026 Roar Before the Rolex 24. Source: IMSA YouTube.
115K+Sebring attendees
Record-breaking attendance at the 2026 Sebring race weekend. Source: Sebring International Raceway.
~43KAverage YouTube views
Average per race across four public Mustang Challenge broadcasts in 2026, excluding Peacock and IMSA.TV.
54M+IMSA digital & social views
Across nearly four million engagements during the January 2025 Roar and Rolex 24 period. Source: IMSA.
Event exposure
Roar Before the Rolex 24
Daytona International Speedway
410K+Digital views generated by just two surprise test-session livestreams during the 2026 Roar Before the Rolex 24.
Event exposure
Sebring International Raceway
2026 race weekend attendance
115K+Record attendance for the 2026 Sebring race weekend, a marquee event for the Mustang Challenge.
Multi-platform broadcast distribution
Live and on-demand across major platforms.
Mustang Challenge races are broadcast live and on-demand across major platforms, maximizing sponsor visibility.
PeacockIMSA.TVYouTube
Public YouTube broadcasts
Mustang Challenge viewership
Public YouTube views only; Peacock and IMSA.TV audiences are not included.
| Year | Event | Race 1 | Race 2 | Average / race |
|---|---|---|---|---|
| 2026 | Sebring | 65,014 | 43,421 | 54,218 |
| 2026 | Laguna Seca | 33,630 | 29,279 | 31,455 |
| 2026 | Four-race average | — | — | ~42,800 |
| 2025 | Sebring | 54,432 | 41,734 | 48,083 |
| 2025 | Laguna Seca | 32,186 | 33,896 | 33,041 |
| 2024 | Sebring | 16,136 | 17,327 | 16,732 |
| 2024 | Road America | 25,882 | 38,769 | 32,326 |
More Than
A logo.
The partnership is designed to create something your company can actually use.
Client Experience
Bring customers, prospects or employees into the race-weekend environment.
Team Access
Meet Rob and Automatic Racing, see the car up close and experience how a professional team operates.
Brand Visibility
Available race-car branding plus appropriate partner recognition around the 2027 program.
Content
Race-weekend photography, branded-car imagery and social content that can live beyond the event.
Your Race Weekend
Experience.
Built around the things that matter most to your company.
01
See the car
Up-close Mustang Dark Horse R and a walk-through of the race program.
02
Meet the team
Meet Rob Pellosie and Automatic Racing.
03
Host your people
Guest access, paddock/garage experience and customer or employee entertainment where permitted.
04
Capture the weekend
Photos with the car and team, partner-tagged social content and post-event imagery.
*All credentials and access are subject to IMSA, venue and Mustang Challenge rules, availability and approval.
Partnership Options
Choose the level that fits.
Choose a season-long platform or target the race weekends and markets that matter most to your company.
Season-long Primary Partner
Premier presence across all six weekends.
Premier car branding, up to 6 invited guests per event, enhanced team and paddock access, dedicated partner content and race photography. The experience can be tailored to your networking and entertainment goals.
Per-event Primary
$40,000
One available per weekend
- Premier available car branding
- Up to 6 invited guests*
- Enhanced team / paddock experience
- Dedicated content + race photography
Per-event Major
$15,000
Three available per weekend
- Significant available car branding
- Up to 4 invited guests*
- Team / paddock experience
- Partner content
Per-event Associate
$8,000
Small group built to fit
- Available car branding
- Up to 2 invited guests*
- Meet the team / see the car
- Race-weekend recognition
One season-long primary partner | Individual weekend packages
Packages can be tailored around branding, client entertainment and content objectives.
Let's Talk
Let's create something unique.
Together, we can build a tailor-made marketing, client entertainment and networking experience around your company’s goals—from season-long visibility to a targeted race weekend.